Apple’s Vision Pro headset is a hobby. Why won’t Tim Cook say that?

I’ve been following the press and social media coverage of Apple’s pricey new Vision Pro Augmented Reality headset, which now totals hundreds of stories and thousands of comments and I’ve noticed one idea missing from all of them: what would Steve (Jobs) say?  Steve would call the Vision Pro a “hobby,” just as he did with the original Apple TV.

You know I’m correct about this.

And the fact that Apple hasn’t gone for the H-word and no other writers are suggesting it is the topic of this column, not the Vision Pro, itself.

It would appear that nobody at Apple has the balls to call the Vision Pro a […]

2021 Prediction #1: Trump will do fine without Twitter, Instagram, and Facebook

I’m no Trumper. This prediction has nothing to do with politics and everything to do with how social media actually works. Following the U.S. Capitol riot of January 6th, President Trump was bumped from nearly all social media, even YouTube, with many of those changes subsequently made permanent. These moves led to speculation that Trump would be hobbled without his beloved accounts, his immediate impact on public discourse muted without the ability to tweet. While this may be true in the very immediate sense, it won’t last. Even Trump, the technical luddite, will figure it out and roar back shortly with or without those accounts.

This prediction is very similar in thinking to a […]

What an Epidemic is Really Like

Downton Abbey, episode 2.8.  

Violet, Dowager Countess of Grantham : “Wasn’t there a masked ball in Paris when cholera broke out? Half the guests were dead before they left the ballroom.”

Robert Crawley, Earl of Grantham :   “Thank you, Mama. That’s cheered us up no end.”

A few decades ago I covered a cholera epidemic in Bangladesh. Forty thousand dead. The last time I thought about that trip was while watching the Downton Abbey episode quoted above.

Downton writer Julian Fellowes clearly knows nothing about cholera. 

Nobody dies of cholera at masked balls because people shit themselves […]

The Future of Television

How is a television like a fax machine? They are both obsolete.

Remember a time when nobody had a fax machine? Then suddenly everybody had a fax machine. And now nobody again has a fax machine. What would have previously come by fax today is a PDF attachment to an e-mail or text or to one of a number of messaging services. Well the same transformation is happening to traditional television and for generally similar reasons. And just as fax machines seemed to disappear in just a few years, I’ll be surprised if broadcast TV in the U.S. survives another decade.

Technology transformations are like murders: they require motive, method, and […]

Triggering a Trump meltdown: What was the point of that anonymous Op-Ed piece, anyway?

Thirty-nine years ago this past summer, I was working in a dingy cubicle in a K Street office building in Washington, DC when the man with white belt and shoes walked by. I was working as an investigator for the President’s Commission on the Accident at Three Mile Island and the man with white belt and shoes was a security consultant hired by the Commission to deal with a series of news leaks about our work. As a result, this consultant was overseeing the installation of an expensive video surveillance system, showing it off at that moment to the chief administrator for the Commission.

“Who do we think will try to […]