The Future of Television

How is a television like a fax machine? They are both obsolete.

Remember a time when nobody had a fax machine? Then suddenly everybody had a fax machine. And now nobody again has a fax machine. What would have previously come by fax today is a PDF attachment to an e-mail or text or to one of a number of messaging services. Well the same transformation is happening to traditional television and for generally similar reasons. And just as fax machines seemed to disappear in just a few years, I’ll be surprised if broadcast TV in the U.S. survives another decade.

Technology transformations are like murders: they require motive, method, and […]

What the heck is happening at Apple?

cook“What the heck is happening at Apple?” people ask me. “Has the company lost its mojo? Why no new product categories? Why didn’t Apple, instead of AT&T, buy Time Warner? And why are the new MacBook Pros so darned expensive?

After first getting out of the way the fact that Apple is still the richest public company in the history of public companies, let’s take these questions in reverse order beginning with the MacBook Pros. In addition to their nifty OLED finger bar above the keyboard, these new Macs seem to have gained an average of $200 over the preceding models of the same size. What makes Apple think they can get away with that?

Apple can […]

Why Apple doesn’t sell televisions

appledolbyAt least twice over the past decade Apple has been close to announcing its own television. Not the Apple TV set top box but actual big screen TVs with, well, big screens. But both times I’ve heard about this Apple backed away at the last minute. And the reason why they did was because even an Apple television would be just another television with an Apple logo. Steve Jobs realized that TVs had become a commodity and there didn’t seem to be an obvious way to make Apple’s television special. I’m not here to say Apple has finally found its TV design path as suggested in Walter Isaacson’s book and will be doing […]

Final Prediction #10: Apple will buy Dish Network

2016predictionsA third of the people who read this column don’t live in the USA so maybe this prediction isn’t interesting to them, but I think Apple will buy Dish Network, the American direct satellite TV broadcaster. It’s the only acquisition that will give Apple the kind of entry point they want into the TV business, allowing Cupertino to create overnight an over-the-top (OTT) Internet streaming video service — effectively an Internet cable system.

Buying Dish would be a bold move for Apple because all the benefits Cupertino seeks aren’t obviously available. True, Dish has 14 million U.S. subscribers (I am one of those) who get 100+ channels of TV from the sky. True, Dish […]

Lost Prediction #4 — My Steve Jobs movie returns to Netflix

2016predictionsAt least one reader pointed out that I somehow missed 2016 Prediction #4, so let me throw something in right here. Steve Jobs: The Lost Interview will shortly return to Netflix worldwide!

Our movie was on Netflix in the USA and Canada for a couple of years (it’s still streaming on Netflix in the UK) but the North American deal ended sometime in November when rights reverted from Magnolia Pictures back to John Gau Productions. The film had already disappeared from iTunes and Amazon, etc., but we hadn’t noticed because, well, Magnolia didn’t bother to mention it and we’re only pretending to be movie producers.

You don’t work directly with these streaming outfits if your body […]