Mark Zuckerberg’s Pact with the Devil

This is a column about Mark Zuckerberg and Facebook, but it starts with an old story about Intel and Monsanto from my book Accidental Empires. Stick with me here and you’ll soon understand why…

There was a time in the early 1980s when Intel suffered terrible quality problems. It was building microprocessors and other parts by the millions and by the millions these parts tested bad. The problem was caused by dust, the major enemy of computer chip makers.

Semiconductor companies fight dust by building their components in expensive clean rooms. Intel had plenty of clean rooms, but it still had a big dust problem, so the engineers cleverly decided […]

By |July 22nd, 2020|2020, Advertising, Companies, People|183 Comments
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After switching to ARM, expect Apple to buy TSMC, too

Readers have been asking me to comment on Apple’s decision, announced at last week’s World Wide Developers’ Conference, to start switching to Apple-designed ARM processors for its Macintosh computers. I usually don’t like to do second-day (or, in the case, second-week) stories unless I can add something new to the discussion. Oddly, I usually can and that’s the case here, where Apple’s move to ARM has a big-picture strategy component that is absolutely vital to the company’s continued success. It also doesn’t seem to be covered yet anywhere but here.

Forget all the talk about Apple moving to ARM because the chips are better than Intel’s or consume […]

By |June 29th, 2020|2020, Companies, Government, strategy|132 Comments
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Jeff Bezos Can’t Lose

Big technology companies have been recently coming under increased scrutiny from federal regulators. Several tech companies are reportedly under investigation, but this column is only about Amazon, which seems to be in regulatory crosshairs in part because President Trump doesn’t like Amazon founder and CEO Jeff Bezos, who also owns one of Trump’s least-favorite newspapers, the Washington Post. Ironically, Trump’s goal of breaking-up Amazon would only make Jeff Bezos at least $35 billion richer.

It’s simple: Amazon is worth a lot more in pieces than it is as a single company.

Bezos is no fool, so he knows […]

By |May 11th, 2020|2020, Business, cloud computing, Companies, e-commerce, Economy, Government, Internet, investing, strategy|99 Comments
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Cringely’s Rules for Home Schooling in the Age of COVID-19

My first job out of college was teaching biology, chemistry, physics, and vocational agriculture at Triway High School in rural Wooster, Ohio. I lasted for six weeks. The school environment was such a downer, from the smoke-filled teachers’ lounge to my young co-workers who were teaching mainly, it seemed to me, to avoid service in Vietnam. So when a reporting job became available, I jumped on it, leaving Ohio forever. Years later I returned to teaching, this time at Stanford University, where I worked for six years. Now, 37 years after Stanford, I’m teaching my kids at home thanks to COVID-19. You may be teaching your kids, too. This […]

By |April 30th, 2020|2020, COVID-19, Cringely's Rules, Education, Family, How To's, strategy|72 Comments
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COVID-19 Lessons from Three Mile Island #2 — the NRC

My last column was about crisis management lessons I learned back in 1979 while investigating the Federal Emergency Management Agency for the President’s Commission on the Accident at Three Mile Island (TMI). Let’s just say that FEMA wasn’t ready for a nuclear meltdown. Today we turn to the other federal agency I investigated at that same time — the Nuclear Regulatory Commission (NRC). While FEMA was simply unprepared and incompetent, the NRC was unprepared and lied about it.

Like FEMA, the NRC had recently undergone a rebranding from its previous identity as the Atomic Energy Commission — a schizoid agency that had been charged […]

By |April 17th, 2020|2020, COVID-19, history, law, nuclear safety, Politics|193 Comments
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