If Aaron Sorkin (The Social Network, The West Wing) was writing the story of Yahoo and he got to Marissa Mayer’s surprise entrance yesterday as Yahoo’s latest CEO, here’s how he would probably play it: the brilliant, tough, beautiful, charismatic engineer defies her Google glass ceiling and, through sheer vision and clever example, saves the pioneering Internet company. That’s how Sorkin would play it because he likes an underdog, loves smart, well-spoken people, and revels in beautiful if slightly flawed characters and happy endings. But in this case Aaron Sorkin would be playing it wrong.
To be clear, were I in the position of Yahoo’s board I would probably have hired Marissa Mayer, too. On paper […]

Back in April I wrote a six-part series of columns on troubles at IBM that was read by more than three million people. Months later I’m still getting ripples of response to those columns, which I followed with a couple updates. There is a very high level of pain in these responses that tells me I should do a better job of explaining the dynamics of the underlying issues not only for IBM but for IT in general in the USA. It comes down to class warfare.
My little film about Steve Jobs has finally made it to
Microsoft’s Hollywood announcement Monday of its two Surface tablet computers was a tactical triumph but had no strategic value for the world’s largest software company because the event left too many questions unanswered. If I were to guess what was on Microsoft CEO Steve Ballmer’s mind it was simply to beat next week’s expected announcement of a Google brand tablet running Android. Microsoft, already playing catch-up to Apple’s iPad, did not want to be seen as following Google, too. So they held an event that was all style and no substance at all.
Beta versions of Windows 8 this week