Yesterday Google announced a product called ChromeCast — a $35 HDMI dongle that’s essentially YouTube’s answer to Apple TV. While the event was more Googlish than Applesque (the venue was too small, the screens were too small, the presenters weren’t polished, and as a result the laughs and applause didn’t come) the product itself was astonishing — or appeared to be.

The press today picked-up on the most obvious headline item in the announcement — the $35 selling price which drops to $11 if you factor in three months of free Netflix per dongle even for existing Netflix customers. That’s Google attaching an $8 bill to every ChromeCast — something Apple would never do.

But […]