While click fraud and identity theft are probably the most common forms of larceny on the Internet, I just heard of a company that sets a whole new standard of bad, lying to advertisers about, well, everything.
Click fraud is when a web site either clicks on its own ads to increase revenue, gets someone else to click on them with no intention of buying or works with botnets to generate millions of illegal clicks. I wrote a few months ago how longtime YouTubers were suffering income drops as Google algorithmically eliminated their botnet clicks. But click fraud requires a third party ad network to work. What I am writing about here is something […]
Some of YouTube’s more popular producers of original videos are quietly reporting their viewership numbers have suddenly dropped. The problem isn’t that viewer habits are changing. We’re still in love with cute kittens and people in pain. The problem is click fraud and online video producers are finally getting busted for it.