Windows 8 is just over a month from hitting the market and my sense is that this initial release, at least, will be at best controversial and at worst a failure. Microsoft is simply trying to change too many things at once.
What we have here is the Microsoft Bob effect, where change runs amuck simply because it can, compounded in this case by a sense of panic in Redmond. Microsoft so desperately need Windows 8 to be a huge success that they’ve fiddled it into a likely failure.
Microsoft Bob, if you don’t remember its fleeting passage in 1995, was a so-called social interface for Windows intended to be used by novices. The idea was that Bob should be so intuitive as to […]
One thing about mature markets is they spawn opportunity through pure complexity. What does the press do but sit around discussing the size and depth and pimples on the bum of mature markets? But we spend so much time discussing the implications of what has already happened that we don’t give much space to what’s coming in the form of new ideas. So for the next week or so I’ll be doing a series of columns about new ideas, especially new technologies, that ought to interest us all.