Click fraud the old fashioned way

While click fraud and identity theft are probably the most common forms of larceny on the Internet, I just heard of a company that sets a whole new standard of bad, lying to advertisers about, well, everything.

Click fraud is when a web site either clicks on its own ads to increase revenue, gets someone else to click on them with no intention of buying or works with botnets to generate millions of illegal clicks. I wrote a few months ago how longtime YouTubers were suffering income drops as Google algorithmically eliminated their botnet clicks. But click fraud requires a third party ad network to work. What I am writing about here is something […]

Facebook, Cringely and the devolution of the web

Some readers may recall one of my predictions for 2012 was the end of this column. It’s time for me to start explaining what that’s all about. Next month will mark 25 years of my doing some version of this column either in print or online. It’s not a record (I’m sure John Dvorak has that) but it is a milestone that I’ve been for some time determined to reach. But having achieved 25 years of continuous service, what then? Well there is no gold watch. In fact my transition is, if anything, forced by the declining economics of the web. Facebook has much the same problem.

Desktop computers are at or […]

Why YouTube isn’t the future of TV

In a few weeks I’ll be launching a YouTube channel where you’ll be able to see lots of shows readers have been asking about including Startup America and even that lost second season of NerdTV. YouTube, as the largest video streaming service anywhere, is the absolute best place for me. But YouTube isn’t the future of TV.

I know this because TV is a business and this channel I’m launching is a business and I’ve spent the last several weeks talking to investors and running the numbers every which way. I’ve spent many hours with my friend Bob Peck looking at the economics of YouTube and my unequivocal conclusion is that while YouTube is great, it […]

By |June 28th, 2012|2012, Advertising, Internet, Television|Comments Off on Why YouTube isn’t the future of TV