A good friend of mine pointed out the money phrase from Steve Jobs at this week’s iPad 2 introduction: “This is worth repeating. It’s in Apple’s DNA that technology is not enough. It’s tech married with the liberal arts and the humanities. Nowhere is that more true than in the post-PC products. Our competitors are looking at this like it’s the next PC market. That is not the right approach to this. These are post-PC devices that need to be easier to use than a PC, more intuitive.”

It’s an insightful even brilliant statement that’s 100 percent true. Then why doesn’t Steve Jobs practice what he preaches?

Jobs and Apple definitely have a better handle on the […]