In all the coverage and hype concerning Apple’s event on Tuesday I’d like to concentrate on one easily-overlooked product I feel is by far the most revolutionary of those announced. I am of course talking about the Apple Watch Edition — Apple’s gold watch.

Where we might expect an Apple Watch to be aimed at competitors like Samsung, LG, or even Sony, the Apple Watch Edition is aimed squarely at Rolex. It is Apple’s first-ever true luxury product.

There have been near-luxury products from Apple before, but nothing like the Apple Watch Edition, which I am convinced is the brainchild not of design director Jony Ive or CEO Tim Cook, but of SVP of Retail and Online […]