00:17:12:16

Steve Jobs

… You know throughout the years in business I found something which was I’d always ask why you do things and the answer you invariably get is oh that’s just the way it’s done.  Nobody knows why they do what they do.  Nobody thinks about things very deeply in business.  That’s what I found…

The quote above from just over 17 minutes into Steve Jobs — The Lost Interview is for me the greatest insight and the biggest idea in the whole movie. I find myself applying it to many things. You can, too. Just ask why?

In this column I’ll try […]