All the top movies are appearing in 3D versions and the Consumer Electronics Show last week was full of new 3D TV’s. Why isn’t anybody buying them? We already bought our big-screen TV’s, thanks.

Suddenly 3D content is everywhere. Movie studios are using it more than ever and consumer electronics companies are even subsidizing 3D for TV programming and home video. But for all the 3D content, 3D TV sales have yet to takeoff. There are many reasons for this, but according to Conor Schutzman, who thinks a lot about such things, it mainly comes down to conflicting motivations for producers and consumers.

Content producers like 3D for two reasons: 1) they can get a […]