Apple’s announcements yesterday about OS X 10.7 pricing (cheap), upgrading (easy), iOS 5, and iCloud storage, syncing, and media service can all be viewed as increasing ease of use, but from the perspective of Apple CEO Steve Jobs they perform an even more vital function — killing Microsoft.
Here is the money line from Jobs yesterday: “We’re going to demote the PC and the Mac to just be a device – just like an iPad, an iPhone or an iPod Touch. We’re going to move the hub of your digital life to the cloud.”
Just like they used to say at Sun Microsystems, the network is the computer. Or we could go even further and say our data […]
A couple times per year the New York Times calls me up asking for an Op-Ed column on some technology topic. I don’t know how they found me but I’ve been writing these pieces since 1995. I think they call because I’m good at meeting tight deadlines. Lord knows that if there was a piece I actually wanted to get in the Times (my idea, not theirs) I have no confidence that I could get them to run it. Op-Ed at the Times — at least to me — is a sort of black box.