A black swan is what we call an unexpected technical innovation that disrupts existing markets. Intrinsic to the whole black swan concept is that you can’t predict them: they come when they come. Only today I think I’ll predict a black swan, thank you, and explain exactly how the automobile business is about to be disrupted. I think we’re about two years away from a total disruption of the automobile business by electric cars.
One of the readers of this column is Robert Cumberford, design editor at Automobile Magazine. Nobody knows more about cars than Bob Cumberford, who has written about them for more than half a century. Here’s what he told me not long ago […]