What's a Yahoo to Do?
This is my promised follow-up to How Not to Run Yahoo, so I suppose this should have been titled How to Run Yahoo, but I’m too much of a smart-ass for that. I spoke to a bunch of smart people (past and present Yahoos) some of whom even allowed me to print their names, and here’s our consensus view on what the next Yahoo CEO really has to do to turn the company around. I’m sorry it all sounds so negative, but it is toward a positive end, remember.
Yahoo has a bureaucracy problem that I attribute to former CEO Terry Semel, who hired legions of vice presidents to insulate the former Hollywood studio boss from […]

To commemorate the 10th anniversary of the 9/11 terrorist attacks, here is my column originally published September 13, 2001.
I seem to be writing a lot of these What the heck was that? columns explaining recent news events. This time it is the firing of Carol Bartz as CEO of Yahoo. I’m not here to defend Bartz, whom I would have fired long ago (or more probably not hired in the first place), but I want to make the point that for all her failings, Bartz was mainly fired for being a hardass. It’s not what she did or didn’t do as much as her style while doing it.
This is the third of three columns on human behavior and systemic problems. The
This is the second of what now appear to be three columns about how we as a people allow ourselves to be victimized, whether by unscrupulous computer hackers or unscrupulous computer bankers. This part is about the bankers — the guys whose bonuses were too big to be discontinued. Part three will present a possible solution to this specific systems problem…