CHAPTER THIRTEEN
ECONOMICS OF SCALE
We’re at the ballpark, now, and while you and I are taking a second bite from our chilidogs, this is what’s happening in the outfield, according to Rick Miller, a former Gold Glove center fielder for the Bosox and the Angels. When the pitcher’s winding up, and we figure the center fielder’s just stooped over out there, waiting for the photon torpedoes to load and thinking about T-bills or jock itch endorsements, he’s really watching the pitcher and getting ready to catch the ball that has yet to be thrown. Exceptional center fielders use three main factors in judging where the ball […]





This week marks a year since the death of Steve Jobs — a year that has changed my life in many ways with at least two of those ways yet to be announced. The anniversary seems to be an excuse for anyone with a byline who knew or even bumped into Steve to throw out a reminiscence or two and I’m not immune to that disease. So here’s the story of when I tried to get Steve and Apple to back my Moon Shot.