E-mail readers of this column don’t have an easy way to leave comments so of course they send them straight to me, which is easily done simply by hitting reply. Other bloggers are smarter than I am and don’t use their actual e-mail address for the feed. The trend this morning among my e-mailers is to see the hiring of Marissa Mayer at Yahoo as some kind of trick by Google. Ms. Mayer is Google to the core, readers say, and she’s going to Yahoo simply as a commando to pick and choose future Google acquisitions.
No, she isn’t.
But I can’t write just a two paragraph column so I’ll go on to suggest what I think Ms. […]
If Aaron Sorkin (The Social Network, The West Wing) was writing the story of Yahoo and he got to Marissa Mayer’s surprise entrance yesterday as Yahoo’s latest CEO, here’s how he would probably play it: the brilliant, tough, beautiful, charismatic engineer defies her Google glass ceiling and, through sheer vision and clever example, saves the pioneering Internet company. That’s how Sorkin would play it because he likes an underdog, loves smart, well-spoken people, and revels in beautiful if slightly flawed characters and happy endings. But in this case Aaron Sorkin would be playing it wrong.
How many times yesterday did you do a web search that led you to a Wikipedia page that then didn’t load because of that site’s SOPA protest? I didn’t notice the effect immediately but once I did I was later able to go back through my browser history and see that I tried and failed to open a total of 13 Wikipedia pages so far. Whether you give a damn about SOPA or public protest, this experience has given me a whole new respect for the role Wikipedia has come to play in my life and probably yours.
Let me be clear about this just in case my clever headline makes no sense: I think the Yahoo board punted by hiring Scott Thompson, who is either a stooge for Yahoo co-founder Jerry Yang or a convenient placeholder until the company can be sold.
Moving sucks. Our furniture arrived late last week so I’ve been off the clock for awhile and there is a lot of catching-up to do. We’ll start with Microsoft and Windows 8, which I’ll argue are going to be formidable competitors in the tablet space, primarily because it’s that or start spending all that cash on diversified investments to turn Microsoft into a Berkshire Hathaway. This is probably Ballmer’s last stand as a high tech CEO.
This is my promised follow-up to How Not to Run Yahoo, so I suppose this should have been titled How to Run Yahoo, but I’m too much of a smart-ass for that. I spoke to a bunch of smart people (past and present Yahoos) some of whom even allowed me to print their names, and here’s our consensus view on what the next Yahoo CEO really has to do to turn the company around. I’m sorry it all sounds so negative, but it is toward a positive end, remember.
I seem to be writing a lot of these What the heck was that? columns explaining recent news events. This time it is the firing of Carol Bartz as CEO of Yahoo. I’m not here to defend Bartz, whom I would have fired long ago (or more probably not hired in the first place), but I want to make the point that for all her failings, Bartz was mainly fired for being a hardass. It’s not what she did or didn’t do as much as her style while doing it.
Who will buy Hulu, the IPTV streaming service and why should we care? I’m not sure I do care, now that Lie to Me has been canceled, but in case you are an American who feels the future of series television is important, here’s what I think is going on.
This is a sad one. Venerable Yahoo, the original web portal, is in such trouble that it doesn’t know what to do. So Yahoo will this year begin tearing itself apart.
