What the heck is happening at Apple?

cook“What the heck is happening at Apple?” people ask me. “Has the company lost its mojo? Why no new product categories? Why didn’t Apple, instead of AT&T, buy Time Warner? And why are the new MacBook Pros so darned expensive?

After first getting out of the way the fact that Apple is still the richest public company in the history of public companies, let’s take these questions in reverse order beginning with the MacBook Pros. In addition to their nifty OLED finger bar above the keyboard, these new Macs seem to have gained an average of $200 over the preceding models of the same size. What makes Apple think they can get away with that?

Apple can […]

Lost Prediction #4 — My Steve Jobs movie returns to Netflix

2016predictionsAt least one reader pointed out that I somehow missed 2016 Prediction #4, so let me throw something in right here. Steve Jobs: The Lost Interview will shortly return to Netflix worldwide!

Our movie was on Netflix in the USA and Canada for a couple of years (it’s still streaming on Netflix in the UK) but the North American deal ended sometime in November when rights reverted from Magnolia Pictures back to John Gau Productions. The film had already disappeared from iTunes and Amazon, etc., but we hadn’t noticed because, well, Magnolia didn’t bother to mention it and we’re only pretending to be movie producers.

You don’t work directly with these streaming outfits if your body […]

Steve Jobs: The Man in the Machine

BobBellevilleCriesAlex Gibney’s Steve Jobs documentary is available now in some theaters, on Amazon Instant Video and, ironically, on iTunes. It’s a film that purports to figure out what made Steve Jobs tick. And it does a lot, just not that.

I’m not a dispassionate reviewer here. More than a year before Jobs died I tried to hire Alex Gibney to make a Steve Jobs film with me. At that point he suggested I be the director, that he’d coach me (“It’s not that hard,” the Oscar-winner claimed.) We talked and met but didn’t come to a deal. Later Gibney decided to do a Jobs film on his own — this film — and […]

Avram Miller says Steve Jobs has one more Apple intro

steve-jobs-apple-big-brotherWe all have friends (people we know) and friends (people we not only know but hang out with). Maybe the better contrast might be between friends and buddies. Well Avram Miller is one of my buddies. He lives down the road from me and my kids prefer his pool to ours because his is solar heated. The retired Intel VP of business development is quite a character, knows a lot of people who know people, and understands the business of technology at a level few people do. So when he wrote a post this morning predicting that Apple will clean Google’s clock in search, I sat up in my chair.

Avram’s thesis is […]

Apple burnishes while we wait for another breakthrough

SteveJobs3Some readers have asked me for a post on the new Apple iPhones announced yesterday. I’ll get to that in time but prefer to do so when I actually have an iPhone 5S in my hands because I have a very specific column in mind. And no, it’s not the column you think it is. But this is still a good time to write something about Apple in general, which is how Cupertino appears to now stand at a crossroads.

There is a world of difference between Microsoft and Apple but one way they are similar is in facing a generational change. Another way they are similar is in having robust legacy businesses that both put […]