ACCIDENTAL EMPIRES — CHAPTER 1B
Several hundred users of Apple Macintosh computers gathered one night in 1988 in an auditorium in Ann Arbor, Michigan, to watch a sneak preview demonstration of a new word processing application. This was consumerism in its most pure form: it drew potential buyers together to see a demonstration of a product they could all use but wouldn’t be allowed to buy. There were no boxes for sale in the back of the room, no “send no money, we’ll bill you later.” This product flat wasn’t for sale and wouldn’t be for another five months.
Why demonstrate it at all? The idea was to keep all these folks, and the thousands of people […]