How Marissa Mayer can still save Yahoo

E-mail readers of this column don’t have an easy way to leave comments so of course they send them straight to me, which is easily done simply by hitting reply. Other bloggers are smarter than I am and don’t use their actual e-mail address for the feed. The trend this morning among my e-mailers is to see the hiring of Marissa Mayer at Yahoo as some kind of trick by Google. Ms. Mayer is Google to the core, readers say, and she’s going to Yahoo simply as a commando to pick and choose future Google acquisitions.

No, she isn’t.

But I can’t write just a two paragraph column so I’ll go on to suggest what I think Ms. […]


New Yahoo CEO Marissa Mayer is no Sorkin hero

If Aaron Sorkin (The Social Network, The West Wing) was writing the story of Yahoo and he got to Marissa Mayer’s surprise entrance yesterday as Yahoo’s latest CEO, here’s how he would probably play it: the brilliant, tough, beautiful, charismatic engineer defies her Google glass ceiling and, through sheer vision and clever example, saves the pioneering Internet company. That’s how Sorkin would play it because he likes an underdog, loves smart, well-spoken people, and revels in beautiful if slightly flawed characters and happy endings. But in this case Aaron Sorkin would be playing it wrong.

To be clear, were I in the position of Yahoo’s board I would probably have hired Marissa Mayer, too. On paper […]