“What the heck is happening at Apple?” people ask me. “Has the company lost its mojo? Why no new product categories? Why didn’t Apple, instead of AT&T, buy Time Warner? And why are the new MacBook Pros so darned expensive?
After first getting out of the way the fact that Apple is still the richest public company in the history of public companies, let’s take these questions in reverse order beginning with the MacBook Pros. In addition to their nifty OLED finger bar above the keyboard, these new Macs seem to have gained an average of $200 over the preceding models of the same size. What makes Apple think they can get away with that?
Apple can […]
Next week Apple will have a product event, presumably to announce the next generation of MacBook Pro notebooks. Every year we see these upgrades. The notebooks get faster with more storage and every couple years they look a little different. This time, however, there will be another change — the addition of a new type of peripheral data port called Light Peak that promises, at 10 gigabits-per-second — to be the fastest-yet connection between a Mac and a storage device or even from one Mac to another. And this latter use is key because in addition to Light Peak-equipped MacBook Pros, I expect to see next week a Light Peak Mac Mini. Now that’s interesting.
