If you were Verizon CEO Ivan Seidenberg, faced with suddenly becoming the number two mobile phone company in America following an AT&T/T-Mobile merger, what would you do? You could try to buy Sprint, and for all I know Seidenberg will do just that. You could make a counter-offer for T-Mobile, but that would just be too darned expensive. If I was Seidenberg, though, I would try to poach customers — millions of customers — from T-Mobile.
AT&T is paying $1300 per T-Mobile subscriber and by the time the deal is finished extra costs will probably raise that to $1400 or more. Were I Seidenberg, then, I’d spend right up to that level to snag customers from […]