Microsoft’s Hollywood announcement Monday of its two Surface tablet computers was a tactical triumph but had no strategic value for the world’s largest software company because the event left too many questions unanswered. If I were to guess what was on Microsoft CEO Steve Ballmer’s mind it was simply to beat next week’s expected announcement of a Google brand tablet running Android. Microsoft, already playing catch-up to Apple’s iPad, did not want to be seen as following Google, too. So they held an event that was all style and no substance at all.
This is not to say that Microsoft shouldn’t make a tablet and couldn’t make a good one, but this particular event proved almost […]