In Part One of this series of columns we learned about data and how computers can be used for finding meaning in large data sets. We even saw a hint of what we might call Big Data at Amazon.com in the mid-1990s, as that company stretched technology to observe and record in real time everything its tens of thousands of simultaneous users were doing. Pretty impressive, but not really Big Data, more like Bigish Data. The real Big Data of that era was already being gathered by outfits like the U.S. National Security Agency (NSA) and the UK Government Communications Headquarters (GCHQ) — spy operations that were recording digital communications […]
I was watching this Bloomberg video the other day featuring Shawn Carolan, the venture capitalist who backed the Siri electronic personal assistant startup then sold it to Apple. His was the closest I’d heard to a technical explanation of how Siri works and it surprised me because it sounded a lot like technology I remembered from years ago at Excite, the long-defunct search engine. Please look at the video and then meet me in the next paragraph. The part that excited me (no pun intended) is about four minutes in.
Okay, he said they used linguistic techniques to map blocks of words against 10 possible domains of expertise to figure out what the heck you are asking Siri to do, with the real […]