Be a cloud storage tycoon with Google Nearline

garage-full-of-possessions2-1Update — Reader Justin Fischer points out my math below is off. Interestingly I wasn’t the only reporter to make this mistake. Sorry.

If you have an entrepreneurial bent it’s hard not to see an opportunity to start the next big cloud storage company in last week’s Nearline Storage announcement by Google. I saw it immediately. So did Google make a big pricing mistake? Probably not.

Nearline storage usually means files stored on tapes in automated libraries. You ask for the file and a robot arm loads the tape giving you access to your data in a couple minutes. Google’s version of nearline storage is way faster, promising file […]

Lessons from Redmond

Once DOS became the de facto PC desktop standard in the 1980s, Microsoft perfected a technique called “embrace and extend” and sometimes “embrace, extend, and extinguish.” The idea was to adopt outside technologies, extend DOS to include them, then eliminate as a competitor  the original developer of the technology. This was before Microsoft figured out that it actually needed third-party developers.

Lots of utilities became part of DOS and later Windows this way (remember Stac electronics?). They were initially provided for free to Redmond by their authors with the idea that users would upgrade to a paid version, only users mainly didn’t upgrade because good enough was, well, good enough. So the originating companies then tended to […]

By |March 14th, 2012|2012|52 Comments