Accidental Empires, Chapter 3 — Why They Don’t Call It Computer Valley

Intel-logoACCIDENTAL EMPIRES

CHAPTER THREE

WHY THEY DON’T CALL IT

COMPUTER VALLEY

Reminders of just how long I’ve been around this youth-driven business keep hitting me in the face. Not long ago I was poking around a store called the Weird Stuff Warehouse, a sort of Silicon Valley thrift shop where you can buy used computers and other neat junk. It’s right across the street from Fry’s Electronics, the legendary computer store that fulfills every need of its techie customers by offering rows of junk food, soft drinks, girlie magazines, and Maalox, in addition to an enormous selection of new computers and software. You can’t miss Fry’s; the building is painted to look like a block-long computer chip. The front […]

Accidental Empires, Part 7 (Chapter 1d) — Our Nerds

accidental-195x300The founders of the microcomputer industry were groups of boys who banded together to give themselves power. For the most part, they came from middle-class and upper-middle-class homes in upscale West Coast communities. They weren’t rebels; they resented their parents and society very little. Their only alienation was the usual hassle of the adolescent—a feeling of being prodded into adulthood on somebody else’s terms. So they split off and started their own culture, based on the completely artificial but totally understandable rules of computer architecture. They defined, built, and controlled (and still control) an entire universe in a box—an electronic universe of ideas rather than people—where they made all the rules, and could at last […]

Accidental Empires, Part 6 (Chapter 1c) — The Airport Kid

accidental-195x300ACCIDENTAL EMPIRES

The Airport Kid was what they called a boy who ran errands and did odd jobs around a landing field in exchange for airplane rides and the distant prospect of learning to fly. From Lindbergh’s day on, every landing strip anywhere in America had such a kid— sometimes several—who’d caught on to the wonder of flight and wasn’t about to let go.

Technologies usually fade in popularity as they are replaced by new ways of doing things, so the lure of flight must have been awesome, because the airport kids stuck around America for generations. They finally disappeared in the 1970s, killed not by a transcendant technology but by the dismal economics of flight.

The numbers […]

Accidental Empires, Part 5 (Chapter 1b)

 

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ACCIDENTAL EMPIRES — CHAPTER 1B

Several hundred users of Apple Macintosh computers gathered one night in 1988 in an auditorium in Ann Arbor, Michigan, to watch a sneak preview demonstration of a new word processing application. This was consumerism in its most pure form: it drew potential buyers together to see a demonstration of a product they could all use but wouldn’t be allowed to buy. There were no boxes for sale in the back of the room, no “send no money, we’ll bill you later.” This product flat wasn’t for sale and wouldn’t be for another five months.

Why demonstrate it at all? The idea was to keep all these folks, and the thousands of people […]

Accidental Empires, Part 4 (Chapter 1a) — The Demo God

accidental-195x300ACCIDENTAL EMPIRES CHAPTER ONE

THE   DEMO-GOD

Years ago, when you were a kid and I was a kid, something changed in America. One moment we were players of baseball, voters, readers of books, makers of dinner, arguers. And a second later, and for every other second since then, we were all just shoppers.

Shopping is what we do; it’s entertainment. Consumers are what we are; we go shopping for fun. Nearly all of our energy goes into buying—thinking about what we would like to buy or earning money to pay for what we have already bought.

We invented credit cards, suburban shopping malls, and day care just to make our consumerism more efficient. We sent our wives, husbands, […]

Accidental Empires, Part 3 — Preface to the original 1991 edition

accidental-195x300The woman of my dreams once landed a job as the girls’ English teacher at the Hebrew Institute of Santa Clara. Despite the fact that it was a very small operation, her students (about eight of them) decided to produce a school newspaper, which they generally filled with gossipy stories about each other. The premiere issue was printed on good stock with lots of extra copies for grandparents and for interested bystanders like me. The girls read the stories about each other, then read the stories about each other to each other, pretending that they’d never heard the stories before, much less written them. My cats do something like that, too, I’ve noticed, when they […]

Accidental Empires, Part 2 — Preface to the 1996 edition

accidental-195x300The first edition of Accidental Empires missed something pretty important — the Internet. Of course there wasn’t much of a commercial Internet in 1990. So I addressed it somewhat with the 1996 revised edition, the preface of which is below. Tomorrow we’ll go on to the original preface from 1990. 

1996  

In his novel Brighton Rock, Graham Greene’s protagonist, a cocky 14-year-old gang leader named Pinky, has his first sexual experience. Nervously undressing, Pinky is relieved when the girl doesn’t laugh at the sight of his adolescent body. I know exactly how Pinky felt.

When I finished writing this book five years ago, I had no idea how it would be received. Nothing quite like it had […]

Accidental Empires Reboot

AEcoming soon

I, Cringely version 3.01

cringley media logoToday is my 60th birthday. When I came to Silicon Valley I was 24. It feels at times like my adult life has paralleled the growth and maturation of the Valley. When I came here there were still orchards. You could buy cherries, fresh from the fields, right on El Camino Real in Sunnyvale. Apricot orchards surrounded Reid-Hillview Airport in San Jose, where I flew in those early days because hangars were already too expensive in Palo Alto. My first Palo Alto apartment rented for $142 per month and I bought my first house there for $47,000. I first met Intel co-founder Bob Noyce when we were both standing in line at […]

Geek Idol: A Competition to Promote Competitiveness

A couple weeks from now we’re going to start serializing my 1992 book Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition, and Still Can’t Get a Date. It’s the book that was the basis for my 1996 documentary TV series Triumph of the Nerds and ultimately led to this column starting on pbs.org in 1997.

What goes around comes around.

We’ll be serializing the complete 1996 paperback edition which is 102,000 words in length, pumping the book onto the intertubes at around 2,000 words per day. In about 51 days, give or take a bit, we’ll put the entire work on the web with no ads and no subscription fee, just lots and lots of […]