What the heck is happening at Apple?

cook“What the heck is happening at Apple?” people ask me. “Has the company lost its mojo? Why no new product categories? Why didn’t Apple, instead of AT&T, buy Time Warner? And why are the new MacBook Pros so darned expensive?

After first getting out of the way the fact that Apple is still the richest public company in the history of public companies, let’s take these questions in reverse order beginning with the MacBook Pros. In addition to their nifty OLED finger bar above the keyboard, these new Macs seem to have gained an average of $200 over the preceding models of the same size. What makes Apple think they can get away with that?

Apple can […]

Why Apple doesn’t sell televisions

appledolbyAt least twice over the past decade Apple has been close to announcing its own television. Not the Apple TV set top box but actual big screen TVs with, well, big screens. But both times I’ve heard about this Apple backed away at the last minute. And the reason why they did was because even an Apple television would be just another television with an Apple logo. Steve Jobs realized that TVs had become a commodity and there didn’t seem to be an obvious way to make Apple’s television special. I’m not here to say Apple has finally found its TV design path as suggested in Walter Isaacson’s book and will be doing […]

Lost Prediction #4 — My Steve Jobs movie returns to Netflix

2016predictionsAt least one reader pointed out that I somehow missed 2016 Prediction #4, so let me throw something in right here. Steve Jobs: The Lost Interview will shortly return to Netflix worldwide!

Our movie was on Netflix in the USA and Canada for a couple of years (it’s still streaming on Netflix in the UK) but the North American deal ended sometime in November when rights reverted from Magnolia Pictures back to John Gau Productions. The film had already disappeared from iTunes and Amazon, etc., but we hadn’t noticed because, well, Magnolia didn’t bother to mention it and we’re only pretending to be movie producers.

You don’t work directly with these streaming outfits if your body […]

Steve Jobs: The Man in the Machine

BobBellevilleCriesAlex Gibney’s Steve Jobs documentary is available now in some theaters, on Amazon Instant Video and, ironically, on iTunes. It’s a film that purports to figure out what made Steve Jobs tick. And it does a lot, just not that.

I’m not a dispassionate reviewer here. More than a year before Jobs died I tried to hire Alex Gibney to make a Steve Jobs film with me. At that point he suggested I be the director, that he’d coach me (“It’s not that hard,” the Oscar-winner claimed.) We talked and met but didn’t come to a deal. Later Gibney decided to do a Jobs film on his own — this film — and […]

I was, uh, wrong: Chromecast does what Google claims

FallonChromeA couple weeks ago when Google introduced its Chromecast HDMI dongle I wrote a column wondering whether it was really such a good product or simply good demoware? Now that I have my own Chromecast and have been playing with it for a few days I have to admit I was wrong. Chromecast appears to be every bit as good as Google claims. That’s not to say it’s perfect (more below) but pretty darned good.

What I really doubted was Google’s claim that the Chromecast could turn on your HDTV, switch the HDMI input, and throw content onto the big screen all in one seamless succession of events. It wasn’t that any […]