It’s a Sony
Posted in 2010 on August 31st, 2010 by Robert X. Cringely – 81 CommentsPodcast: Play in new window | Download
The machine pictured here is a Sony XDCAM EX, a 1080p tapeless HD camcorder. It is a so-called “prosumer” model that lists for $7800. I bought a pair of these cameras (new in the box) at the beginning of July to use for shooting this summer’s Startup Tour. Many video professionals think these are the best HD camcorders you can buy for under $20,000. The video is stunning — clearly network-quality or, indeed, feature film-quality.
If only they both worked.
The cameras came from Abel Cinetech in New York City and we paid about $14,000 for the pair. The cameras worked fine for a few weeks until one froze-up in Boulder, CO. We couldn’t get the camera to boot. We sent it in for repair and Sony checked it into their system on 8/4. I spoke to one of their reps a few days later and was told they were waiting for parts but the camera would probably be repaired by the end of the next week.
I called that Friday and was told the parts were in and the camera was being repaired — and that I should call again in a few days. So I called back Tuesday, then Wednesday when we were in Portland and was told essentially the same thing again — they were working on it and it would be a few more days.
I called again this past Monday and was told that they needed more parts from Israel which they were expecting sometime around September 16th. The guy I spoke to was very direct and said that considering the last time they ordered parts they came in a few days late, as well as factoring in repair time — I was looking at it being ready a few days after the 16th.
At this point I started asking for a replacement, explaining that this was a new camera and that we had already spent so much on rentals (this camera rents for $100 per day). My priority was getting it back ASAP, which could be achieved by having it replaced. The guy suggested I speak to a manager and it might be possible to get a replacement.
I spoke to a manager named Sylvia on Tuesday of last week who said that they don’t have loaner cameras in the service department, but that it might be able to arrange something with another department. Silvia said she’d talk to the engineers and get back with me later that day. I haven’t heard from her since… In fact, I asked for her direct number at the end of the call and she declined, saying that she was going to send me an email with all of her contact info…. That never arrived either.
I suspect Sylvia isn’t a manager at all, but rather some support rep they put on the phone to appease me.
So I contacted my salesman at Abel as well as the sales manager. They both have been working with Sony, but all I have so far from them is a promise made to them by Sony that the shipping of the part to the service facility would be ‘expedited.’ They are still working on the situation, however and I’m told they will get back to me.
Although this is a warranty repair and thus free, I asked if I could perhaps, for a fee, have the repair expedited. All they could offer was that warranty repairs were given priority anyway, and that if I included a note with the camera requesting expedited repair perhaps they would do so if they had time. I included such a letter detailing how important the camera was to the production and requesting expedited repair.
At no point did Sony contact me about the status of the repair, even when it was delayed. Also, at no point did anyone at Sony offer an apology, even when I expressed to several people just how displeased I was.
These are great cameras when they work, but when they don’t work they are simply $7,800 bricks. Sony clearly doesn’t care about its prosumer customers. Interestingly you can get customer support on the weekend for Sony’s cheapest consumer camcorder but not for this baby.
Tell a friend. Tell them that Sony makes fine prosumer camcorders but doesn’t support them worth a damn. Tell them that Sylvia is a liar. Tell them to expect to pay $3000 to rent a $7000 replacement camera if they need a repair.
And tell them to do what I probably should have done in the first place, which was stick with Panasonic.


Microsoft co-founder Paul Allen filed suit this week against a litany of Internet companies claiming they had violated patents awarded years ago to Allen’s now-defunct Interval Research. Many writers, including one
A friend of mine has been in an epic struggle with his mortgage processor and his experience tells us a lot about the state of IT. It started in October of last year when my friend met with his loan processor (Bank of America) to inquire about a loan modification. The loan is actually owned by Freddie Mac. He turned-in all the required paperwork and followed up with an income statement when requested two weeks later. The meeting took many hours mainly because all of the original documents were imaged and put into his electronic file. In late December he was told that his modification was completed, given a new mortgage payment and told to wait on the paperwork.
A maverick is an un-branded range cow or steer. It is also the name used for sports teams at Minnesota State University — Mankato. That’s where the Cringely Startup Tour stopped recently to visit Maverick Software Consulting and find out where’s the beef. This Maverick (the consulting company) has come up with an amazing business model for software consulting services — one that employs American programmers yet meets or beats the cost of using programmers in India or China. But it is much more than just a price-competitive service: Maverick Software Consulting also gives prospective technical employers a newer and better way to directly recruit good programmers.
I wrote a few days ago about the Intel anti-trust settlement with the Federal Trade Commission. Those words stand unchanged but some readers have asked for more so I have given the deal further thought and have what might be a better context in which to place it — Too Big to Fail. This isn’t “too big to fail” in the Bush/Obama big bank context in which failing and stupid institutions are saved at any cost to the public. Intel, in contrast, literally is too big to fail, at least right now.
An occasional reader of this column, whose son works at Intel and is also a reader, got an e-mail from his kid while on vacation the other morning saying, “Cringely is in Boulder so keep an eye out for him.” At that moment we were both in a campground and I was sleeping 30 feet away. It’s a small world. But while these moments keep happening to me and I keep meeting marvelous new friends as a result, I am constantly reminded, too, of how big the technology culture has become and how impersonal it can be. I was especially reminded of that this weekend reading about the DefCon 18 show in Las Vegas where GSM phones were hacked with gusto only a day after the Black Hat conference, held in the same hotel, turned ATM machines into hackable devices spouting $20 bills. Neither surprised me, but they felt too slick and facile compared to the hacks of old.
Update — Those who want to meet the Cringelys can come to Graphic.ly, an electronic Comic Book startup, at 1601 Pearl Street, Suite 200, Boulder, CO. This is at 4PM on Saturday. If you can. please bring a small unwrapped toy for my kids to distribute at local hospitals and shelters.
We’re well into our Startup Tour, visiting young companies so far in New York, Vermont, Pennsylvania, Michigan, Illinois, and Missouri. Today we head to Kansas City and the Kauffman Foundation, one of our sponsors. That I’ve been slow to post the promised tour videos or write about these companies comes down to air conditioning failure, driving 4,000 miles, air conditioning failure (again), swiping a tree and tearing-off our retractable steps, air conditioning failure (yet again), and hitting a pothole so deep that our exhaust system literally fell off in the road.