Cringely comes back from the dead… again!

Twain“The reports of my death have been greatly exaggerated,” wrote Mark Twain when his obituary prematurely ran in the New York Journal. I can certainly relate to that because it turns out I’m not going anywhere.

Regular readers will remember my pledge last year to retire from this rag and get the hell out of Dodge before all my hair falls out or I starve to death, whichever came first. Well something happened while we were all enjoying those 8000-word blog posts that constituted my serialization of Accidental Empires: I signed a contract with a major publisher to write a pretty significant book that I’m not yet allowed to tell you anything about.

While you might think […]


Accidental Empires, Chapter 17 — Do the Wave

surf_board-legAnd so our two month retrospective comes to an end with this 17th and final chapter, circa 1996. I hope you have enjoyed it. Tomorrow I’ll be back to talk about the eBook version of this work as well as what I’ve been up to for the last eight weeks. It’s more than I ever expected… and less.

ACCIDENTAL EMPIRES

CHAPTER SEVENTEEN

DO THE WAVE

We’re floating now on surfboards 300 yards north of the big public pier in Santa Cruz, California. As our feet slowly become numb in the cold Pacific water, it’s good to ponder the fact that this section of coastline, only fifteen miles […]


Accidental Empires, Chapter 16 — But Wait, There’s More!

MoreFive years after Accidental Empires was published in hardcover and four years after the paperback, we got a chance to do a somewhat revised paperback edition to go with Triumph of the Nerds, my Channel 4/PBS miniseries based on the book. Revision may be too strong a word, because all I was allowed to do was add two extra chapters at the end. This gave me a chance to catch up with some of the major characters, correct a few mistakes, explain what had happened in the intervening half-decade and — oh by the way — finally say something about the Internet.

CHAPTER SIXTEEN

BUT WAIT, THERE’S MORE!

January […]


Accidental Empires, Chapter 15 — Future Computing

minority-reportThere is so much wrong and yet a lot that’s right in this chapter, which was the last one in the original hardcover edition. I don’t know whether to be embarrassed by it or proud. How does computing today compare with my predictions from 1992? 

ACCIDENTAL EMPIRES

CHAPTER FIFTEEN

FUTURE COMPUTING

Remember Pogo? Pogo was Doonesbury in a swamp, the first political cartoon good enough to make it off the editorial page and into the high-rent district next to the horoscope. Pogo was a ‘possum who looked as if he was dressed for a Harvard class reunion and who acted as the moral conscience for the first […]


Accidental Empires, Chapter 14 — Counter-Reformation

os2warpACCIDENTAL EMPIRES

CHAPTER FOURTEEN

COUNTER-REFORMATION

In Prudhoe Bay, in the oilfields of Alaska’s North Slope, the sun goes down sometime in late November and doesn’t appear again until January, and even then the days are so short that you can celebrate sunrise, high noon, and sunset all with the same cup of coffee. The whole day looks like that sliver of white at the base of your thumbnail.

It’s cold in Prudhoe Bay in the wintertime, colder than I can say or you would believe—so cold that the folks who work for the oil companies start their cars around October and leave them running twenty-four hours a day clear through […]


Accidental Empires, Chapter 13 — Economics of Scale

redmond_aerialACCIDENTAL EMPIRES

CHAPTER THIRTEEN

ECONOMICS OF SCALE

We’re at the ballpark, now, and while you and I are taking a second bite from our chilidogs, this is what’s happening in the outfield, according to Rick Miller, a former Gold Glove center fielder for the Bosox and the Angels. When the pitcher’s winding up, and we figure the center fielder’s just stooped over out there, waiting for the photon torpedoes to load and thinking about T-bills or jock itch endorsements, he’s really watching the pitcher and getting ready to catch the ball that has yet to be thrown. Exceptional center fielders use three main factors in judging where the ball […]


Accidental Empires, Chapter 12 — On the Beach

tropicthunderGiven The Startup Channel this chapter on startups is very important. We also cover shareware and I want to point out that Buttonware founder Jim Knopf asked me to respect his pseudonym “Jim Button.” Who was I to argue with that? 

ACCIDENTAL EMPIRES

CHAPTER TWELVE

ON THE BEACH

America’s advantage in the PC business doesn’t come from our education system, from our fluoridated water, or, Lord knows, from our tax structure. And it doesn’t come from some innate ability we have to run big companies with thousands of employees and billions in sales. The main thing America has had going for it is the high-tech start-up, and, […]


Accidental Empires, Chapter 11 — Font Wars

john-warnock-steve-jobsClearly, given the recent battle between Flash and HTML5, things changed later in life between John Warnock and Steve Jobs. There’s a story I’d like to understand better. Meanwhile, back in the early 1990s….

ACCIDENTAL EMPIRES

CHAPTER ELEVEN

FONT WARS

Of the 5 billion people in the world, there are only four who I’m pretty sure have stayed consistently on the good side of Steve Jobs. Three of them—Bill Atkinson, Rich Page, and Bud Tribble—all worked with Jobs at Apple Computer. Atkinson and Tribble are code gods, and Page is a hardware god. Page and Tribble left Apple with Jobs in 1985 to found NeXT Inc., their […]


Accidental Empires, Chapter 10 — The Prophet

steve_jobs_appleACCIDENTAL EMPIRES

CHAPTER TEN

THE PROPHET

The most dangerous man in Silicon Valley sits alone on many weekday mornings, drinking coffee at II Fornaio, an Italian restaurant on Cowper Street in Palo Alto. He’s not the richest guy around or the smartest, but under a haircut that looks as if someone put a bowl on his head and trimmed around the edges, Steve Jobs holds an idea that keeps some grown men and women of the Valley awake at night. Unlike these insomniacs, Jobs isn’t in this business for the money, and that’s what makes him dangerous.

I wish, sometimes, that I could say this personal computer stuff is just […]


Accidental Empires, Chapter 9 — Clones

compaqportableACCIDENTAL EMPIRES

CHAPTER NINE

CLONES

It was in the clay room, a closet filled with plastic bags of gray muck at the back of Mr. Ziska’s art room, where I made my move. For the first time ever, I found myself standing alone with Nancy Wilkins, the love of my life, the girl of my dreams. She was a vision in her green and black plaid skirt and white blouse, with little flecks of clay dusted across her glasses. Her blonde hair was in a ponytail, her teeth were in braces, and I was sure—well, pretty sure—that she was wearing a bra.

“Run away with me, Nancy,” I said, wrapping […]