A longtime reader checked-in today with one more story of Internet generational change. We used to call it just disintermediation, but in its later stages this syndrome requires new consumers who may have never even visited a bookstore… or had to.
“The family went to Borders today to look for a book or two. The store is closing. I always liked that store on the Middle River in Fort Lauderdale; watching the boats go by as I read the paper. Anyway we went, the lines were long in checkout, and the discounts were 20 to 40 percent. So I went to IT to wander around, found a few books, figured the 20-40 percent off scanned the bar code with my iPhone Amazon applet and bought with one click at Amazon. Even with the Borders discount Amazon was still cheaper.
Sorry Borders, I did like your coffee, but One-Click is one kick too much.”