Facebook now claims more than 500 million members. Facebook is too big. Already we’re seeing Facebook defections by, well, me. And others, there are other people than me who are put-off by the simple fact that this social network is becoming as ubiquitous as bad breath in dogs.
LinkedIn, at only 80 million members, is already having success with its branding as the working professional’s Facebook. Well the real Facebook can’t allow that, can they?
So expect this year a Facebook fork with the social network offering premium services to get back all those high earners over at LinkedIn. We may see several Facebook channels in fact. How else can Zuckerberg appeal to those of us who, like Groucho Marx, “refuse to join any club that would have me as a member?”
“There’s no forking Facebook,” Zuckerberg will say. But he’ll be wrong.