Apple Goes Semi-Pro (Part Two)

Last time we looked at Apple’s conversion from a computer company to a phone company that also makes computers. We considered why Apple doesn’t give a damn about enterprise sales, which explains their embrace of third-party enterprise components like Microsoft’s Exchange Server. Now we’ll look closer still at what plans — if any — Apple even has for personal computers in its future.

With impeccable timing, Mrs. Cringely last week stood in line four hours at the Apple Store to get her new iPhone 4. The line was cheerful, she said, Apple provided umbrellas to protect customers from the sun, bottles of water, and even pizza. I […]

Apple Goes Semi-Pro (Part One)

In January, 2007, just days before announcing the iPhone, Apple Computer dropped the word “computer” from its name. Pundits noted the passage though it didn’t seem like much at the time. But we were wrong. Apple had consciously and very deliberately entered a whole new era without our even noticing. It was a change toward phones and content distribution and away from computers. We couldn’t know it at the time but Apple was also forsaking the professional customers who had kept it alive in the company’s darkest days — those desktop publishers, artists, musicians, and moviemakers. Apple was no longer their company.

Mac […]

Doing the Right Thing

Accidents happen to the best of companies.  It is how those companies respond to big industrial accidents — how they learn and change as a result of those lessons — that shows the quality of an organization.  One of the many readers to comment to me this week on BP’s situation in the Gulf of Mexico put it in the context of his own experience working as an engineer at Monsanto Chemical.  His lesson is so compelling that I have reproduced it below in its entirety — Bob.

In 1947 a tanker blew up in Texas City harbor, ironically the same city where BP had a big refinery accident in 2005.  The 1947 explosion leveled Monsanto’s […]

I’m with stupid

Readers reacted strongly to yesterday’s column about how to use Google AdWords/AdSense to punish BP through its web advertising effort aimed at influencing public opinion. Rather than respond through the comments I think this subject warrants a column of its own because I’d rather address the AdWords/AdSense click fraud aspect of the subject and leave BP and oil spills out of it for now.

The crux of reader concerns come down to the idea that a publisher asking readers to click on ads violates Google’s terms of service and risks that site being banned from AdSense. It probably does violate Google’s terms of service, but then so do many things that happen on the web and […]

BP AdWords cashectomy

Financier George Soros became famous for breaking the Bank of England. You can do the same thing right now to BP and help clean oil-covered birds in the process.

Soros’s gambit took place on September 16, 1992. At that time there was a huge spread between British and German interest rates which ought to have forced down the value of the pound sterling. But the Bank of England was determined to defend fixed exchange rates. The head of the Bank said he would spend up to $15 billion buying pounds to accomplish this. Soros saw this as the bank metaphorically spitting into the wind.  So he took the bank up on its threat, selling short $10 […]

Imperial Oil

BP — the company accepting responsiblity for the current environmental disaster in the Gulf of Mexico began as Imperial Oil, became Anglo-Persian Oil with its discovery of vast reserves in present-day Iran, then Anglo-Iranian, then British Petroleum, and now just BP — a huge multinational company that includes two of John D. Rockefeller’s original Standard Oil companies — Amoco and Sohio. BP has a lot of America in it but remains in many ways a very British concern, which is to say plodding and bound by bureaucracy. They tend to rely too much on tradition and good luck.

I claim only modest expertise here, having for a few years written about energy and oil in particular. […]

A Different Kind of Love Story

Tomorrow’s column will be all about BP, the Gulf oil spill, and doom-and-gloom, but today we’re getting ready for the Startup Tour, which begins a week from Monday.

In addition to choosing the 24 companies to visit, these days see me still seeking a single corporate sponsor for the Tour, itself. So if your company (not a startup) wants your logo on the bus along with those of the Kauffman Foundation and an unnamed-but-enormous TV network, get in touch with me soon. It’s way cheaper than buying commercials on the series, we’ll hang out together on TV, plus you get free muffins.

During last summer’s RV trip Cole, who was then age five, bitched constantly about wanting to be home. But when we finally arrived home […]

Paper Chase

These are the first 100 questionnaires from the Cringely (NOT in silicon Valley) Startup Tour.  Yes, I printed them out and stapled them together.  Sometimes a man just has to do such things, even in the Internet Age.  It helps me to get a visceral sense of an editing job that lies ahead.  Throwing piles of paper around and feeling their heft brings a much greater sense of reality to this job.  These first 100 total somewhere between 900 and 1000 pages and there are close to 200 questionnaires still to go!

The purpose of this post is to encourage those nominated companies that have not yet sent me their questionnaires to do so as soon […]

Semi-Smart

Next week Apple is expected to announce a nifty new iPhone with true videophone support, so AT&T — for now Apple’s sole iPhone network provider in the USA — has preemptively imposed new smartphone data plans with a lower base price but also what appear to be restrictive caps on the total amount of data users can send and receive per month. While pundits like me are arguing whether this is better or worse for iPhone customers, the real AT&T strategy is being so far overlooked. It’s to get us all using smartphones, stupid.

The old iPhone plan gave unlimited data for a $30 monthly surcharge. The new data plans give users 200 megabytes per month […]